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Perfumes: The Guide QUOTES

3 " But it's all a matter of taste, you say. It's true that among the perfumes reckoned good or great, there are some that will move you more than others, and some that will leave you entirely cold or even sickened, because either they won't say what you're longing to hear or they say what you never want to hear again. All the same, when considering perfume as an art, it's possible to appreciate when something is done exceptionally well.

If you've tried several perfumes, you know things can go wrong. Many compositions smell great in the first few minutes, then fade rapidly to a murmur or an unpleasant twang you can never quite wash off. Some seem to attack with what feels like an icepick in the eye. Others smell nice for an hour in the middle but boring at start and finish. Some veer uncomfortably sweet, and some fall to pieces, with various parts hanging there in the air but not really cooperating in any useful way. Some never get around to being much of anything at all. The way you can love a person for one quality despite myriad faults, you can sometimes love a perfume for one particular moment or effect, even if the rest is trash. Yet in the thousands of perfumes that exist, some express their ideas seamlessly and eloquently from top to bottom and give a beautiful view from any angle. A rare subset of them always seem to have something new and interesting to say, even if you encounter them daily. Those are the greats. By these criteria, one can certainly admire a perfume without necessarily loving it. Love, of course, is personal (but best when deserved). "

, Perfumes: The Guide

7 " European perfumery started in earnest around the turn of the twentieth century, and developed apace with the discovery of aroma chemicals: coumarin, vanillin, cyclamen aldehyde, the great nitro musks.

The Great War left industry and cities largely intact and killed countless males. Many factors then conspired to make the period 1918-1939 the golden age of mass perfumery: working women vying for the remaining men, cheap aroma chemicals, cheap labor to harvest the naturals, flourishing visual arts and music, the obsolescence of prewar bourgeois dignity, replaced by irreverence and optimism.

The WWII destroyed the great engine of European chemistry (Germany). The tail end of German chemistry on the Rhine lay in the neutral Switzerland and was untouched, which is wy today two of the biggest perfumery houses in the world (Firmenich and Givaudan) are Swiss.

Postwar France stank. In 1951, six years after the Liberation, only one household in fifteen had an internal bathroom. The Paris Metro at rush hour was famous for its unwashed stench.

Given cost constraints, French perfumes in those years ('50) had an air de famille, a perfumey feel based on then-cheap drydown materials like sandalwood oil and salicylate esters. Being able to smell someone's fragrance was a sign of intimacy. When a perfume left a trail (called sillage) it was remarked upon, usually unfavourably.

It is a strange coincidence, or perhaps a hint of the existence of God, that skin melanin is a polymer spontaneously formed from phenols, and that the perfumery materials that defined American perfumery were also in good part phenols. "

, Perfumes: The Guide