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The Elements of Content Strategy QUOTES

The Elements of Content Strategy QUOTES

1 " Try to turn as many soft, aspirational goals as possible into success criteria, and make them specific enough that you can actually tell whether or not you've met them. "

― Erin Kissane , The Elements of Content Strategy

2 " For most people, language is our primary interface with each other and with the external world. "

― Erin Kissane , The Elements of Content Strategy