Home > Work > Opportunities in the New Economy and Beyond: Birthing Entrepreneurs in a Pandemic Economy to Create Successful Businesses and New Wealth (Pathway to business success series Book 7)
1 " Your brand must differentiate you from what your competitors are offering. Until then you do not stand the chance of competing effectively. "
― Victor Kwegyir , Opportunities in the New Economy and Beyond: Birthing Entrepreneurs in a Pandemic Economy to Create Successful Businesses and New Wealth (Pathway to business success series Book 7)
2 " Building a brand is like building a city. A city has a network of components such as roads, houses, libraries, and shopping centers, so does a brand. "
3 " Dreams give birth to passion and passion produces action. Your work ethic, consistency and determination deliver excellent results. "
4 " Business ideas are like human reproduction – they never cease to be birthed as long as there is constant interaction between the brain and questions of life. "
5 " Until you become a household name, presentation always counts. Never allow anyone to convince you otherwise, or discount the importance of your presentation. "
6 " In business your advantage over the competition is largely dependent on what you know and do that the competition does not know or practice, which ultimately sets your brand apart. "
7 " The best source of business ideas is a gap in the market. Look for it and start a business that provides a new product or service to fill it or improve on an existing product or service. "
8 " The more choices customers have the more creative a business must become to compete effectively. "
9 " If you believe in your idea and are willing to work smart and hard at it, sooner or later things will fall into place. You have to start it first though. "
10 " A business model that creates the right kind of products or services, and potentially makes the lives of customers better, can easily attract the right investment towards a successful existence. "
11 " If branding is a process, then it stands to reason that there must be a point where the process is initiated. The question is, at what point do you start the process to set yourself apart? "
12 " Until you consciously employ the brain it will go to sleep on you. You must feed it, challenge it and use it. That is the way to get it fully engaged in life. "
13 " Let the prize be your source of motivation, not just the goal. Aim higher. "
14 " To thrive as a business you have to outshine your previous standard by developing a rich portfolio of skills, services and products that puts distance between you and the competition. "
15 " It is not enough to fall in love with an idea and pursue it. It is critical to always put it to the ‘economic viability test’ first. "
16 " Consistency, both visually and verbally, is the key to creating a strategic brand. "