62
" Folkloric dances in the metro, innumerable campaigns for security, the slogan “tomorrow I work” accompanied by a smile formerly reserved for leisure time, and the advertising sequence for the election to the Prud-hommes (an industrial tribunal): “I don’t let anyone choose for me”—an Ubuesque slogan, one that rang so spectacularly falsely, with a mocking liberty, that of proving the social while denying it. It is not by chance that advertising, after having, for a long time, carried an implicit ultimatum of an economic kind, fundamentally saying and repeating incessantly, “I buy, I consume, I take pleasure,” today repeats in other forms, “I vote, I participate, I am present, I am concerned”—mirror of a paradoxical mockery, mirror of the indifference of all public signification. "
― Jean Baudrillard , Simulacra and Simulation
64
" It is the Left that secrets and desperately reproduces power, because it wants power, and therefore the Left believes in it and revives it precisely where the system puts an end to it. The system puts an end one by one to all its axioms, to all its institutions, and realizes one by one all the objectives of all the historical and revolutionary Left that sees itself constrained to revive the wheels of capital in order to lay siege to them one day: from private property to small business, from the army to national grandeur, from puritan morality to petit bourgeois culture, justice at the university—everything that is disappearing, that the system, in its atrocity, certainly, but also in its irreversible impulse, has liquidated, must be conserved. "
― Jean Baudrillard , Simulacra and Simulation
66
" We will live in this world, which for us has all the disquieting strangeness of the desert and of the simulacrum, with all the veracity of living phantoms, of wandering and simulating animals that capital, that the death of capital has made of us—because the desert of cities is equal to the desert of sand—the jungle of signs is equal to that of the forests—the vertigo of simulacra is equal to that of nature—only the vertiginous seduction of a dying system remains, in which work buries work, in which value buries value—leaving a virgin, sacred space without pathways, continuous as Bataille wished it, where only the wind lifts the sand, where only the wind watches over the sand. "
― Jean Baudrillard , Simulacra and Simulation
73
" Finally, the medium is the message not only signifies the end of the message, but also the end of the medium. There are no more media in the literal sense of the word (I'm speaking particularly of electronic mass media) - that is, of a mediating power between one reality and another, between one state of the real and another. Neither in content, nor in form. Strictly, this is what implosion signifies. The absorption of one pole into another, the short-circuiting between poles of every differential system of meaning, the erasure of distinct terms and oppositions, including that of the medium and of the real - thus the impossibility of any mediation, of any dialectical intervention between the two or from one to the other. Circularity of all media effects. Hence the impossibility of meaning in the literal sense of a unilateral vector that goes from one pole to another. One must envisage this critical but original situation at its very limit: it is the only one left us. It is useless to dream of revolution through content, useless to dream of a revelation through form, because the medium and the real are now in a single nebula whose truth is indecipherable. "
― Jean Baudrillard , Simulacra and Simulation
76
" Eğer reklam uzun bir süredir bıkıp usanmadan olayın ekonomik yanını da içeren: “Satın alıyorum, tüketiyorum, keyif alıyorum” türünden bir ültimatomu sürekli olarak dile getirip yineledikten sonra, bugün, akla gelebilecek her yönteme başvurarak: “Oyumu veriyorum, katılıyorum, ben buradayım, bu benim sorunum” türünden sözcükleri usanmadan yineliyorsa bu bir rastlantı olamaz. Reklam, kamusal alana ait her şeye karşı duyarsız kalındığını gösteren, paradoksal bir aşağılama aynasıdır. "
― Jean Baudrillard , Simulacra and Simulation