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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity QUOTES

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity QUOTES

1 " TABLE 5-4 Comparison of fax and alternatives The point of understanding the NCO is that it can clarify what attributes you assume will attract customers and what kinds of trade-offs these same customers will make. "

― Rita Gunther McGrath , Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity