Home > Work > Sludge: What Stops Us from Getting Things Done and What to Do about It
1 " People are not, of course, perfectly rational. No reader of Shakespeare, Dickens, or Joyce, or observer of daily life, is unaware of this point. "
― Cass R. Sunstein , Sludge: What Stops Us from Getting Things Done and What to Do about It
2 " To understand why sludge matters, let’s begin with the assumption that people are fully rational and that in deciding whether to wade through sludge, they make some calculation about costs and benefits. Even if the benefits of that wading are high, the costs might prove overwhelming. "
3 " With this lesson in mind, Mullainathan and Shafir insist that certain characteristics that we attribute to individual personality (lack of motivation, inability to focus) may actually be a problem of limited bandwidth. The problem is scarcity, not the person. "