Home > Work > Business for Bohemians: Freedom Through Creativity
1 " The great management guru Charles Handy says that, as far as money goes, you have to look after yourself. He reckons you may need to do something else as well as your “passion project” to earn money, particularly in the early stages of a new business "
― Tom Hodgkinson , Business for Bohemians: Freedom Through Creativity
2 " A business plan is a campaign, a strategy, an outline of what you want to do and how you plan to do it. And you need to write one whether or not you are looking for finance. "
3 " Your business plan should tell a compelling story. It should present a problem that you are going to fix. "
4 " Include some material in your business plan about your competition. Become obsessed by your competition. You may think you have none, but you do. "
5 " You must find out who you are and proceed on the basis of that knowledge. "
6 " This is possibly what drove Amy Winehouse and Kurt Cobain to early graves. They could not handle being cogs. They could not handle monetizing their content. That was not the reason they become bohemian singers. "
7 " But if you don’t address financial issues in a grown-up fashion, you’ll end up poor, which is no fun at all. "
8 " Making stuff is easy. Selling it is not. "
9 " If you’re not very careful, your creative business, the very thing which you hoped would lead to liberty and riches, will instead trap you in a hell of hard-working poverty. "
