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" With tools like Compete, Quantcast, and Alexa, it was easy to research potential sites we wanted to appear on, cross-check their traffic, and then reach out. And as I explained earlier, when your product is actually relevant and designed for a specific audience, bloggers love to write about you. Writing articles about you means more pageviews (and advertising revenue) for them! "
― Ryan Holiday , Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising