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Perennial Seller: The Art of Making and Marketing Work That Lasts QUOTES

Perennial Seller: The Art of Making and Marketing Work That Lasts QUOTES

1 " People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds. They want to make something timeless, but they focus instead on immediate payoffs and instant gratification. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

2 " Nothing has sunk more creators and caused more unhappiness than this: our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

3 " A critical test of any product: Does it have a purpose? Does it add value to the world? How will it improve the lives of the people who buy it? "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

4 " There are too many famous Steve Jobs anecdotes to count, but several of them revolve around one theme: his unwillingness to leave well enough alone. His products had to be perfect; they had to do what they promised, and then some. And even though deadlines loomed and people would have to work around the clock, he would regularly demand more from his teams than they thought they could provide. The result? The most successful company in the history of the world and products that inspire devotion that is truly unusual for a personal computer or cell phone. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

5 " Each new work competes for customers with everything that came before it and everything that will come after. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

6 " Cut flowers can outlast movies that people have poured millions into. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

7 " Lots of people,” as the poet and artist Austin Kleon puts it, “want to be the noun without doing the verb.” To make something great, what’s required is need. As in, I need to do this. I have to. I can’t not. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

8 " From sacrifice comes meaning. From struggle comes purpose. If you’re to create something powerful and important, you must at the very least be driven by an equally powerful inner force. If "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

9 " You must be able to explicitly say who you are building your thing for. You must know what you are aiming for—you’ll miss otherwise. You need to know this so you can make the decisions that go into properly positioning the project for them. You "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

10 " If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

11 " For any project, you must know what you are doing—and what you are not doing. You must also know who you are doing it for—and who you are not doing it for—to be able to say: THIS and for THESE PEOPLE. In "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

12 " Yet far too many people set out to produce something that, if they were really honest with themselves, is only marginally better or different from what already exists. Instead of being bold, brash, or brave, they are derivative, complementary, imitative, banal, or trivial. The problem with this is not only that it’s boring, but that it subjects them to endless amounts of competition. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

13 " Free and cheap helps.” So does making the entire process as easy and seamless as possible. The more you reduce the cost of consumption, the more people will be likely to try your product. Which means price, distribution, and other variables are not only essential business decisions, they are essential marketing decisions. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

14 " As a general rule, however, the more accessible you can make your product, the easier it will be to market. You can always raise the price later, after you’ve built an audience. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

15 " The more you do, the harder you work, the luckier you seem to get. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

16 " creating more work is one of the most effective marketing techniques of all. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

17 " Advertising can add fuel to a fire, but rarely is it sufficient to start one. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

18 " Working on improving your product until it screams “Share me with everyone you know”—that’s less fun than buying a back-page ad that everyone (who still reads newspapers) will see. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

19 " Principles are better than instructions and “hacks.” We can figure out the specifics later—but only if we learn the right way to approach them. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts

20 " Knowing what your goal is—having that crystal clear—allows you to know when to follow conventional wisdom and when to say “Screw it. "

― Ryan Holiday , Perennial Seller: The Art of Making and Marketing Work That Lasts