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" Those innovations in American eating habits that began in a manufacturer’s laboratory, passed into the hands of home economists, and then met the public by way of the advertising industry took root with a speed and sureness that gratified the most forward-looking cooks. The campaign to place Crisco in every kitchen was a model of the process, and Crisco itself was in many ways a model food of the twentieth century. "An Absolutely New Product," announced one of the introductory advertisements. "A Scientific Discovery Which Will Affect Every Kitchen in America." Crisco had been tested extensively in the laboratory ever since its discovery, the copy explained, and "chefs and domestic science teachers" had been using it experimentally as well. Now it was ready for the public: "Dip out a spoonful and look at it. You will like its very appearance, for it is a pure cream white, with a fresh, pleasant aroma." ... "Crisco never varies," the copy stressed. "Crisco is never sold in bulk, but is put up in immaculate packages, perfectly protected from dust and store odors. No hands ever touch it… "
― , Perfection Salad: Women and Cooking at the Turn of the Century (California Studies in Food and Culture, 24)