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1 " But a company which wants economic results has to have leadership in something of real value to a customer or market. It may be in one narrow but important aspect of the product line, it may be in its service, it may be in its distribution, or it may be in its ability to convert ideas into salable products on the market speedily and at low cost. "
― Peter F. Drucker , The Executive in Action : Managing for Results / Innovation and Entrepreneurship / The Effective Executive