Home > Work > Unleashing the SUPER Ideavirus
1 " One day, I’d like to write a book about the worst ads ever run, but my fear is that it would be too long. "
― Seth Godin , Unleashing the SUPER Ideavirus
2 " In creating an ideavirus, the advertiser creates an environment in which the idea can replicate and spread. It’s the virus that does the work, not the marketer. "
3 " We’re all obsessed with ideas because ideas, not products, are the engine of our new economy. "
4 " The reason Steve Herrell’s shop did so well is that it was famous for having a line! People brought folks from out of town to have the experience. "
5 " Twenty years ago, the top 100 companies in the Fortune 500 either dug something out of the ground or turned a natural resource (iron ore or oil) into something you could hold. Today, fewer than half of the companies on the list do that. The rest make unseemly profits by trafficking in ideas. "
6 " The mistake that’s so easy to make is to get greedy as you choose your hive, to say, “this product is for everyone” or “anyone can benefit from this idea.” Well, there are seven billion people on the planet, so it’s unlikely your comment is correct; even if it is, there’s little chance that a virus would spread across a hive that big. "
7 " Fact is, the first 100 years of our country’s history were about who could build the biggest, most efficient farm. And the second century focused on the race to build factories. Welcome to the third century, folks. The third century is about ideas. "
8 " Have you ever heard of Gmail? Ever used it? If so, it’s not because Gmail ran a lot of TV ads (they didn’t). It’s because the manifesto of free email got to you. "
9 " It’s hard for me to imagine how a $50 million marketing campaign is ever appropriate for any business to launch an ideavirus. If you need to interrupt that many people, you’re doing something wrong. "
