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Purple Cow: Transform Your Business by Being Remarkable QUOTES

Purple Cow: Transform Your Business by Being Remarkable QUOTES

1 " omniscience "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

2 " If you’re remarkable, it’s likely that some people won’t
like you. That’s part of the definition of remarkable.
Nobody gets unanimous praise–ever. The best the timid
can hope for is to be unnoticed. Criticism comes to those
who stand out. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

3 " In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

4 " The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

5 " as consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

6 " If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

7 " Marketing is too important to be left to the marketing department.” David Packard "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

8 " Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be superspecial? "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

9 " For the frequent user, the impact of a cooler, better, easier-to-use input device is profound – so profound that many users are happy to proselytize to their peers. More sneezing of a Purple Cow. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

10 " just about every company forgot the lesson of the Cow. Instead of taking the money and using it to create a series of innovations that could lead to the next Cow (at a higher, bigger level), these companies took profits. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

11 " If you travel on an airline and they get you there safely, you don’t tell anyone. That’s what’s supposed to happen. What makes it remarkable is if it’s horrible beyond belief or if the service is so unexpected (they were an hour early! they comped my ticket because I was cute! they served flaming crêpes suzette in first class!) that you need to share it. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

12 " You do not equal the project. Criticism of the project is not criticism of you. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

13 " A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks with her friends. The slogan reminds the user, “Here’s why it’s worth recommending us; here’s why your friends and colleagues will be glad you told them about us.” And best of all, the script guarantees that the word of mouth is passed on properly – that the prospect is coming to you for the right reason. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

14 " The purity of the message makes it even more remarkable. It’s easy to tell someone about the Leaning Tower. Much harder to tell them about the Pantheon in Rome. So, even though the Pantheon is beautiful, breathtaking, and important, it sees 1 percent of the crowds that the harder-to-get-to Tower in Pisa gets. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

15 " In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

16 " THE RIGHT INFORMATION BRINGS KNOWLEDGE. AND KNOWLEDGE IS POWER. SHARING IT IS EMPOWERMENT. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

17 " As it becomes easier to monitor informal consumer networks, the winners will be companies that figure out what’s working fastest – and do it more (and figure out what’s not working – and kill it). Zara, a fast-growing retailer in Europe, changes its clothing line every three or four weeks. By carefully watching what’s working and what’s not, they can evolve their lineup far faster than the competition can ever hope to. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

18 " consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

19 " the more crowded the marketplace, the busier your customers, the more you need the Purple Cow. Half-measures will fail. Overhauling the product with dramatic improvements in things the right customers care about, on the other hand, can have a huge payoff. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable

20 " Consumers with otaku are the sneezers you seek. They’re the ones who will take the time to learn about your product, take the risk to try your product, and take their friends’ time to tell them about it. The flash of insight is that some markets have more otaku-stricken consumers than others. The task of the remarkable marketer is to identify these markets and focus on them to the exclusion of lesser markets – regardless of relative size. "

― Seth Godin , Purple Cow: Transform Your Business by Being Remarkable