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" What is it, in the end, that induces a man to go his own way and to rise out of unconscious identity with the mass as out of a swathing mist? Not necessity, for necessity comes to many, and they all take refuge in convention. Not moral decision, for nine times out of ten we decide for convention likewise.
What is it, then, that inexorably tips the scales in favour of the extra-ordinary? It is what is commonly called vocation: an irrational factor that destines a man to emancipate himself from the herd and from it’s well-worn paths. True personality is always a vocation and puts its trust in it as God, despite its being, as the ordinary man would say, only a personal feeling. But vocation acts like a law of God from which there is no escape. The fact that many a man who goes his own way ends in ruin means nothing to one who has a vocation. He must obey his own law, as if it were a daemon whispering to him of new and wonderful paths. Anyone with a vocation hears the voice of the inner man: he is called….
The original meaning of “to have a vocation” is “to be addressed by a voice.” The clearest examples of this are to be found in the avowals of the Old Testament prophets. That it is not just a quaint old-fashioned way of speaking is proved by the confessions of historical personalities such as Goethe and Napolean, to mention only two familiar examples, who made no secret of their feeling of vocation. "
― C.G. Jung , The Collected Works of C.G. Jung
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" If the subjective consciousness prefers the ideas and opinions of collective consciousness and identifies with them, then the contents of the collective unconscious are repressed. The repression has typical consequences: the energy-charge of the repressed contents adds itself, in some measure,124 to that of the repressing factor, whose effectiveness is increased accordingly. The higher its charge mounts, the more the repressive attitude acquires a fanatical character and the nearer it comes to conversion into its opposite, i.e., an enantiodromia. And the more highly charged the collective consciousness, the more the ego forfeits its practical importance. It is, as it were, absorbed by the opinions and tendencies of collective consciousness, and the result of that is the mass man, the ever-ready victim of some wretched “ism.” The ego keeps its integrity only if it does not identify with one of the opposites, and if it understands how to hold the balance between them "
― C.G. Jung , The Collected Works of C.G. Jung