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" In short, when we read a story, we really do slip into the protagonist’s skin, feeling what she feels, experiencing what she experiences. And what we feel is based, 100 percent, on one thing: her goal, which then defines how she evaluates everything the other characters do. If we don’t know what she wants, we have no idea how, or why, what she does helps her achieve it. As Pinker is quick to point out, without a goal, everything is meaningless.6 It "
― Lisa Cron , Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence