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1 " Whether it is in the way you walk, talk, dress, or behave, your personal brand impacts how people react and respond to you. It is the essence of what makes you likable, knowable, and trustworthy. And it is what can make you memorable and sought after in the marketplace. "
― Susan C. Young , The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2)
2 " If your personal brand were at a trade show alongside several thousand others, how would you fare? Now scale that to the global economy. "
― Jarod Kintz , #Networking is people looking for people looking for people
3 " Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform). "
― Kytka Hilmar-Jezek , Book Power: A Platform for Writing, Branding, Positioning & Publishing
