" Whether it is in the way you walk, talk, dress, or behave, your personal brand impacts how people react and respond to you. It is the essence of what makes you likable, knowable, and trustworthy. And it is what can make you memorable and sought after in the marketplace. "

― Susan C. Young , The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2)