30
" Fear envelops bones like new skin,
envelops blood with night’s skin,
the earth moves beneath the soles of the feet -
it is not your hair but the terror in your head,
like long hair made of vertical nails,
and what you see are not shattered streets,
but rather, within you, your own crushed walls,
your frustrated infinity, again the city comes
crashing down: in your silence, only water’s threat
is heard, and in the water
drowned horses gallop through your death. "
― Pablo Neruda , The Poetry of Pablo Neruda
34
" To measure market needs, I would watch carefully what customers do, not simply listen to what they say. Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. Thus, observations indicate that auto users today require a minimum cruising range (that is, the distance that can be driven without refueling) of about 125 to 150 miles; most electric vehicles only offer a minimum cruising range of 50 to 80 miles. Similarly, drivers seem to require cars that accelerate from 0 to 60 miles per hour in less than 10 seconds (necessary primarily to merge safely into highspeed traffic from freeway entrance ramps); most electric vehicles take nearly 20 seconds to get there.
And, finally, buyers in the mainstream market demand a wide array of options, but it would be impossible for electric vehicle manufacturers to offer a similar variety within the small initial unit volumes that will characterize that business. According to almost any definition of functionality used for the vertical axis of our proposed chart, the electric vehicle will be deficient compared to a gasolinepowered car.
This information is not sufficient to characterize electric vehicles as disruptive, however. They will only be disruptive if we find that they are also on a trajectory of improvement that might someday make them competitive in parts of the mainstream market.
The trajectories of performance improvement demanded in the market—whether measured in terms of required acceleration, cruising range, or top cruising speed—are relatively flat. This is because traffic laws impose a limit on the usefulness of ever-more-powerful cars, and demographic, economic, and geographic considerations limit the increase in commuting miles for the average driver to less than 1 percent per year.
At the same time, the performance of electric vehicles is improving at a faster rate—between 2 and 4 percent per year—suggesting that sustaining technological advances might indeed carry electric vehicles from their position today, where they cannot compete in mainstream markets, to a position in the future where they might. "
― Clayton M. Christensen
36
" And at night the river flows, it bears pale stars on the holy water, some sink like veils, some show like fish, the great moon that once was rose now high like a blazing milk flails its white reflection vertical and deep in the dark surgey mass wall river's grinding bed push. As in a sad dream, under the streetlamp, by pocky unpaved holes in dirt, the father James Cassidy comes home with lunchpail and lantern, limping, redfaced, and turns in for supper and sleep.
Now a door slams. The kids have rushed out for the last play, the mothers are planning and slamming in kitchens, you can hear it out in swish leaf orchards, on popcorn swings, in the million-foliaged sweet wafted night of sighs, songs, shushes. A thousand things up and down the street, deep, lovely, dangerous, aureating, breathing, throbbing like stars; a whistle, a faint yell; the flow of Lowell over rooftops beyond; the bark on the river, the wild goose of the night yakking, ducking in the sand and sparkle; the ululating lap and purl and lovely mystery on the shore, dark, always dark the river's cunning unseen lips, murmuring kisses, eating night, stealing sand, sneaky.
'Mag-gie!' the kids are calling under the railroad bridge where they've been swimming. The freight train still rumbles over a hundred cars long, the engine threw the flare on little white bathers, little Picasso horses of the night as dense and tragic in the gloom comes my soul looking for what was there that disappeared and left, lost, down a path--the gloom of love. Maggie, the girl I loved. "
― Jack Kerouac , Maggie Cassidy
