2
" Will those insights be tested,or simply used to justify the status quo and reinforce prejudices? When I consider the sloppy and self-serving ways that companies use data, I'm often reminded of phrenology, a pseudoscience that was briefly the rage in the nineteenth century. Phrenologists would run their fingers over the patient's skull, probing for bumps and indentations. Each one, they thought, was linked to personality traits that existed in twenty-seven regions of the brain. Usually the conclusion of the phrenologist jibed with the observations he made. If the patient was morbidly anxious or suffering from alcoholism, the skull probe would usually find bumps and dips that correlated with that observation - which, in turn, bolstered faith in the science of phrenology. Phrenology was a model that relied on pseudoscientific nonsense to make authoritative pronouncements, and for decades it went untested. Big Data can fall into the same trap. Models like the ones that red-lighted Kyle Behm and black-balled foreign medical students and St. George's can lock people out, even when the " science" inside them is little more than a bundle of untested assumptions. "
3
" Will those insights be tested, or simply used to justify the status quo and reinforce prejudices? When I consider the sloppy and self-serving ways that companies use data, I'm often reminded of phrenology, a pseudoscience that was briefly the rage in the nineteenth century. Phrenologists would run their fingers over the patient's skull, probing for bumps and indentations. Each one, they thought, was linked to personality traits that existed in twenty-seven regions of the brain. Usually the conclusion of the phrenologist jibed with the observations he made. If the patient was morbidly anxious or suffering from alcoholism, the skull probe would usually find bumps and dips that correlated with that observation - which, in turn, bolstered faith in the science of phrenology. Phrenology was a model that relied on pseudoscientific nonsense to make authoritative pronouncements, and for decades it went untested. Big Data can fall into the same trap. Models like the ones that red-lighted Kyle Behm and black-balled foreign medical students and St. George's can lock people out, even when the " science" inside them is little more than a bundle of untested assumptions. "
4
" Although sex was something they both regarded as perilous, marriage had, by contrast, seemed safe– a safe house in a world of danger; the ultimate haven of two solitary, fearful souls. When you were single, this was what everyone who was already married was always telling you. Daniel himself had said it to his unmarried friends. It was, however, a lie. Sex had everything to do with violence, that was true, and marriage was at once a container for the madness between men and women and a fragile hedge against it, as religion was to death, and the laws of physics to the immense quantity of utter emptiness of which the universe was made. But there was nothing at all safe about marriage. It was a doubtful enterprise, a voyage in an untested craft, across a hostile ocean, with a map that was a forgery and with no particular destination but the grave. "
― Michael Chabon , Werewolves in Their Youth
5
" Isaac dared not move and she did not stir either, both staring up at the canopy above. If he reached over, if he –no, no. It was better to keep a small shield between them, to preserve the little progress they had made in their standoffish, untested relationship, two strangers forced together under impossible circumstances. The last thing he needed was to push her away, to frighten her, to be the brute she’d taken him for. It had been three weeks since they’d been in this very same position and so much had changed and yet so little. A ridiculous, naïve hope drifted into his head before he found sleep: perhaps one day, a long time from now, they would be friends. He would settle for that, if he could have nothing more. Even though he wanted everything. "
― Sophie Dash , To Wed a Rebel
7
" We make, see, and love films, not digitals. To convert all of our movies, home videos, theaters, photographs and television to digital would be like telling a painter to throw away his brushes and canvas for an I-Pad. Celluloid isn't just nostalgic, it's an art form and, like it or not, it's superior to digital. It lasts much longer, it provides grain and brighter colors, and it takes more effort so that it produces something wonderful. With the inferior binary codes, pixels and untested shelf-life of digital files, plus the fact that these days anyone with a digital camera, even a two-year-old, can make a video and pollute the world with self-photography and cat pictures, film has a lot more integrity and worth than digital. "
10
" I expected, as I approached the corporate world, to enter a brisk, logical, nonsense-free zone, almost like the military - or a disciplined, up-to-date military anyway - in its focus on concrete results. How else would companies survive fierce competition? But what I encountered was a culture riven with assumptions unrelated to those that underlie the fact- and logic-based worlds of, say science and journalism - a culture addicted to untested habits, paralyzed by conformity, and shot through with magical thinking. "
― Barbara Ehrenreich , Bait and Switch: The (Futile) Pursuit of the American Dream
