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their need  QUOTES

2 " The Government set the stage economically by informing everyone that we were in a depression period, with very pointed allusions to the 1930s. The period just prior to our last 'good' war. ... Boiled down, our objective was to make killing and military life seem like adventurous fun, so for our inspiration we went back to the Thirties as well. It was pure serendipity. Inside one of the Scripter offices there was an old copy of Doc Smith's first LENSMAN space opera. It turned out that audiences in the 1970s were more receptive to the sort of things they scoffed at as juvenilia in the 1930s. Our drugs conditioned them to repeat viewings, simultaneously serving the ends of profit and positive reinforcement. The movie we came up with stroked all the correct psychological triggers. The fact that it grossed more money than any film in history at the time proved how on target our approach was.''Oh my God... said Jonathan, his mouth stalling the open position.'Six months afterward we ripped ourselves off and got secondary reinforcement onto television. We pulled a 40 share. The year after that we phased in the video games, experimenting with non-narcotic hypnosis, using electrical pulses, body capacitance, and keying the pleasure centers of the brain with low voltage shocks. Jesus, Jonathan, can you *see* what we've accomplished? In something under half a decade we've programmed an entire generation of warm bodies to go to war for us and love it. They buy what we tell them to buy. Music, movies, whole lifestyles. And they hate who we tell them to. ... It's simple to make our audiences slaver for blood; that past hasn't changed since the days of the Colosseum. We've conditioned a whole population to live on the rim of Apocalypse and love it. They want to kill the enemy, tear his heart out, go to war so their gas bills will go down! They're all primed for just that sort of denouemment, ti satisfy their need for linear storytelling in the fictions that have become their lives! The system perpetuates itself. Our own guinea pigs pay us money to keep the mechanisms grinding away. If you don't believe that, just check out last year's big hit movies... then try to tell me the target demographic audience isn't waiting for marching orders. (" Incident On A Rainy Night In Beverly Hills" ) "

5 " I just want to say one thing. If I ever write a novel again, it's going to be in defense of weak women, inept and codependent women. I'm going to talk about all the great movies and songs and poetry that focus on such women. I'm going to toast Blanche DuBois. I'm going to celebrate women who aren't afraid to show their need and their vulnerabilities. To be honest about how hard it can be to plow your way through a life that offers no guarantees about anything. I'm going to get on my metaphorical knees and thank women who fall apart, who cry and carry on and wail and wring their hands because you know what, Midge? We all need to cry. Thank God for women who can articulate their vulnerabilities and express what probably a lot of other people want to say and feel they can't. Those peoples' stronghold against falling apart themselves is the disdain they feel for women who do it for them. Strong. I'm starting to think that's as much a party line as anything else ever handed to women for their assigned roles. When do we get respect for our differences from men? Our strength is our weakness. Our ability to feel is our humanity. You know what? I'll bet if you talk to a hundred strong women, 99 of them would say 'I'm sick of being strong. I would like to be cared for. I would like someone else to make the goddamn decisions, I'm sick of making decisions.' I know this one woman who's a beacon of strength. A single mother who can do everything - even more than you, Midge. I ran into her not long ago and we went and got a coffee and you know what she told me? She told me that when she goes out to dinner with her guy, she asks him to order everything for her. Every single thing, drink to dessert. Because she just wants to unhitch. All of us dependent, weak women have the courage to do all the time what she can only do in a restaurant. "

Elizabeth Berg , Home Safe

6 " On the other hand it is possible that human control over the machines may be retained. In that case the average man may have control over certain private machines of his own, such as his car of his personal computer, but control over large systems of machines will be in the hands of a tiny elite -- just as it is today, but with two difference. Due to improved techniques the elite will have greater control over the masses; and because human work will no longer be necessary the masses will be superfluous, a useless burden on the system. If the elite is ruthless the may simply decide to exterminate the mass of humanity. If they are humane they may use propaganda or other psychological or biological techniques to reduce the birth rate until the mass of humanity becomes extinct, leaving the world to the elite. Or, if the elite consist of soft-hearted liberals, they may decide to play the role of good shepherds to the rest of the human race. They will see to it that everyone's physical needs are satisfied, that all children are raised under psychologically hygienic conditions, that everyone has a wholesome hobby to keep him busy, and that anyone who may become dissatisfied undergoes " treatment" to cure his " problem." Of course, life will be so purposeless that people will have to be biologically or psychologically engineered either to remove their need for the power process or to make them " sublimate" their drive for power into some harmless hobby. These engineered human beings may be happy in such a society, but they most certainly will not be free. They will have been reduced to the status of domestic animals. "