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1 " A clear mission statement describes the values and priorities of an organization. Developing a mission statement compels strategists to think about the nature and scope of present operations and to assess the potential attractiveness of future markets and activities. A mission statement broadly charts the future direction of an organization. A mission statement is a constant reminder to its employees of why the organization exists and what the founders envisioned when they put their fame and fortune at risk to breathe life into their dreams. "
― Fred R. David , Strategic Management: Concepts and Cases
2 " I'm substantially concerned about the policy directions of the space agency. We have a situation in the U.S. where the White House and Congress are at odds over what the future direction should be. They're sort of playing a game and NASA is the shuttlecock that they're hitting back and forth. "
