1
" Like the rest of Holy Week, Easter is also a terrific story. It starts as tragedy: the hero broken and bloody, against all expectation dead, his followers' joyful hope in him entombed with his corpse, the rock rolled into place, sealing their despair.
But the curtain doesn't fall there. The next morning at dawn they discover the rock has been rolled back. The tomb is empty, the body's gone! A missing corpse? Great stuff. A whisper of comedy. Now a touch of farce as Mary Magdalen and the guys chase frantically around looking for help, or the corpse, when suddenly, out of nowhere, up it pops—alive!
Of course it's Jesus, who's done the impossible and beaten death.
And they're so amazed they think he's the gardener! It's a payoff way beyond the Hollywood ending: all the flooding emotion and uplift of a tragedy followed by all the bubbling joy and optimism of a comedy.
Is that possible? Not just to live happily ever after but to die—and still live happily ever after? It's the most audacious claim of Christianity, the one element that marks the brand indelibly, that trumps the claims of all other major faiths. "
― Tony Hendra , Father Joe: The Man Who Saved My Soul
7
" Developing a business depends on many factors. But you should basically understand the exchange between value. In other words, you must provide value to receive equal value. If you look at single people, you can see that they can’t provide any value – they don’t smile, dress, talk or behave in a way that makes others want to spend time, much less a life, with them. Relationships and Business are not much different. In a business, people know that appearance and the way you talk to a costumer is as important as the value of your product, and that’s why brands sell, even when their products have no quality. For example, in shopping malls you can see shops packed with people buying clothes that have no value and will be ruined or out of fashion very soon, because the brand is selling an image, not quality anymore. China, on the other hand, managed to compete in the world markets by reducing price over quality, and is now paying the price of a very bad reputation, as most people don’t trust Chinese brands anymore. This is already impacting the economy, so I don’t know what will happen in the next years. It’s all in the hands of the politicians and the internationalization of the companies. Actually, that’s why this Chinese government sends its companies to other countries. And yet, I just said this to explain the relation between value and product. But here’s another. I tried to share what I know about Learning with Teachers, Parents and Psychologists, and nobody cared. Besides, what I earned in helping children with learning disabilities was a very low payment, and I had to quit that as I couldn’t afford to pay an apartment and daily expenses with such job. However, there are people making thousands of dollars with drugs that have no effect, toilets for cats and pet-rocks. In other words, is never about what the world needs but what the world wants. "
15
" A common feature of many theories of trauma is the idea that the causative—the wounding—event is not remembered but relived, as it is in the flashbacks of combat veterans, experienced anew with a visceral immediacy that affords no critical distance. To remember something, you have to consign it to the past—put it behind you—but trauma remains in the present; it fills that present entirely. You are inside it. Your mouth is always filled with the taste of blood. The killers are always crashing through the brush behind you. Some researchers believe that trauma bypasses the normal mechanisms of memory and engraves itself directly on some portion of the brain, like a brand. Cattle are branded to signify that they are someone’s property, and so, too, were slaves. The brand of trauma signifies that henceforth you yourself are property, the property of that which has injured you. The psychoanalyst Sándor Ferenczi believed that trauma is characterized by the victim’s helpless identification with the perpetrator, and elsewhere in the literature one often comes across the word “possession.” The moment of trauma marks an event horizon after which memory ceases. Or else memory breaks down, so that the victim can reconstruct the event but not the feeling that accompanied it, or alternatively only the feeling. "
19
" Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'
Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand. "
― Gideon Haigh
