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1 " The disturbing truth about science communication is that we have theories and ways of delivering messages that really are like putting a candle to the dark, as Carl Sagan would say. We aren't sure what will work, when, or how much. But for all that uncertainty, that doesn't mean we shouldn't try. "
2 " Sometimes I worry that science communication is just preaching to the choir, speaking to the converted. Social media gives us an amazing opportunity to reach new people. "