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103 " In fact, as these companies offered more and more (simply because they could), they found that demand actually followed supply. The act of vastly increasing choice seemed to unlock demand for that choice. Whether it was latent demand for niche goods that was already there or a creation of new demand, we don't yet know. But what we do know is that the companies for which we have the most complete data - netflix, Amazon, Rhapsody - sales of products not offered by their bricks-and-mortar competitors amounted to between a quarter and nearly half of total revenues - and that percentage is rising each year. in other words, the fastest-growing part of their businesses is sales of products that aren't available in traditional, physical retail stores at all.

These infinite-shelf-space businesses have effectively learned a lesson in new math: A very, very big number (the products in the Tail) multiplied by a relatives small number (the sales of each) is still equal to a very, very big number. And, again, that very, very big number is only getting bigger.

What's more, these millions of fringe sales are an efficient, cost-effective business. With no shelf space to pay for - and in the case of purely digital services like iTunes, no manufacturing costs and hardly any distribution fees - a niche product sold is just another sale, with the same (or better) margins as a hit. For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability. "

Chris Anderson , The Long Tail: Why the Future of Business is Selling Less of More

104 " A great music Download may be the digital transfer associated with music online in to a good device in a position to decoding along with playing it, these types of being a home computer, MP3 player or perhaps Smart Phone. your term encompasses both legal downloads as well as downloads involving copyright material without having permission or even legal payment. Based on an Nielsen report, downloadable music accounted intended for 55.9% involving just about all music sales in the you in 2012. Just as of January 2011, Apple's iTunes shop alone created $1.1 billion regarding earnings at the primary quarter involving the fiscal year.Popular on the web music shops The item sell downloadable singles along with albums include your own iTunes Store,mirchi-fun.com. Paid downloads are usually sometimes encoded inside Digital Rights Management That restricts copying your own music or perhaps playing obtained songs at certain digital audio players. these are almost always compressed using a lousy codec which reduces file size as well as bandwidth requirements. these music resources may be formulated like a answer to be able to expanding technology along with Specifications involving customers That wanted easy, effortless entry to help music. it is corporation devices respond towards " download revolution" through generating legal providers attractive regarding users.Even legal music downloads have faced a number of challenges via artists, Record labels along with the working Industry Association regarding America. within July 2007, ones Universal Music Group decided not in order to renew their long-term contracts throughout iTunes. the actual decision are primarily based on your issue connected with pricing connected with songs, As Universal wanted in order to charge further or perhaps less relying towards the artist, an shift away by mirchi-fun.com' standard—at your time—99 cents per song pricing. numerous industry leaders \'m It This can be lone your current first associated with numerous show-downs between Apple Inc. along with the several Sign labels Some artists offer downloading the songs by it is websites or maybe the online music store, often as a short preview or low-quality sample. for example, iTunes will allow listening to a short preview of your song to listen for you to This sooner buying. the particular replaces listening to music throughout a good shop before purchase. Others embed services inside the sites That handle one or album purchases.According to be able to research by the site Torrent Freak, 38% associated with Swedish artists support file share downloading in addition to claim This The item helps artists throughout early task stages. the Swedish rock group Lamont features profited coming from file sharing. "