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1 " Perhaps one of the more creative promotions of all time wasin 1969, when a marketer with the Procter & Gamble Companycame up with the idea of giving away goldfish with each purchaseof a king-size box of Spic and Span. "
― Mary Potter Kenyon , Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession
2 " Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "
