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1 " In the words of Agatha Swanburne, founder of Swanburne Academy, " Every book is judged by its cover until it is read. "
2 " Larry (Summers - director of the National Economic Council) taught me two very important lessons. The first: Never judge a book by its cover (or the articles written about it). The second: Always make time to help a gal out. Kindness - you can call it generosity, or goodwill - really means something. "
― Alyssa Mastromonaco
3 " She held the book in her hands, feeling a sense of awe, and lightly ran a finger over its cover as if it contained sacred writings. "
4 " There is an uncharacteristic radicalism to Lewis’s further suggestion that if we can find “even one reader to whom the cheap little book with its double columns and the lurid daub on its cover had been a lifelong delight, who had read and reread it, who would notice, and object, if a single word were changed, then, however little we could see in it ourselves and however it was despised by our friends and colleagues, we should not dare to put it beyond the pale. "
― Laura Miller , The Magician's Book: A Skeptic's Adventures in Narnia
5 " Smiling and Expressions of Emotion. A genuine smile is inviting, contagious, and encouraging. People do read a book by its cover and your expressions provide a glimpse for what they’ll find inside. "
― Susan C. Young , The Art of Body Language: 8 Ways to Optimize Non-Verbal Communication for Positive Impact (The Art of First Impressions for Positive Impact, #3)
6 " Smiling is one of your most powerful non-verbal behaviors. People do read a book by its cover and these expressions provide glimpses into what they will find inside. "
7 " Don't judge someone for how they look or where they stand in society. That is like judging a book for its cover or where it sits on a shelf. You'll never find out whats inside unless you give a moment of your time to stop and take a look. "
8 " Early on, Mike Markkula had taught Jobs to " impute" - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was a beautiful gem inside. Whether it's an iPod Mini, or a MacBook Pro, Apple customers know the feeling of opening up the well-crafted box and finding the product nestled in an inviting fashion. " Steve and I spend a lot of time on the packaging," said Ive. " I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. "
9 " The 'Robben Island Bible' has arrived at the British Museum. It's a garish thing, its cover plastered with pink and gold Hindu images, designed to hide its contents. Within is the finest collection of words generated by human intelligence: the complete works of William Shakespeare. "
