102
" Lies propagate, that's what I'm saying. You've got to tell more lies to cover them up, lie about every fact that's connected to the first lie. And if you kept on lying, and you kept on trying to cover it up, sooner or later you'd even have to start lying about the general laws of thought. Like, someone is selling you some kind of alternative medicine that doesn't work, and any double-blind experimental study will confirm that it doesn't work. So if someone wants to go on defending the lie, they've got to get you to disbelieve in the experimental method. Like, the experimental method is just for merely scientific kinds of medicine, not amazing alternative medicine like theirs. Or a good and virtuous person should believe as strongly as they can, no matter what the evidence says. Or truth doesn't exist and there's no such thing as objective reality. A lot of common wisdom like that isn't just mistaken, it's anti-epistemology, it's systematically wrong. Every rule of rationality that tells you how to find the truth, there's someone out there who needs you to believe the opposite. If you once tell a lie, the truth is ever after your enemy; and there's a lot of people out there telling lies. "
― Eliezer Yudkowsky , Harry Potter and the Methods of Rationality
105
" Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'
Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand. "
― Gideon Haigh