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1 " Try to turn as many soft, aspirational goals as possible into success criteria, and make them specific enough that you can actually tell whether or not you've met them. "
― Erin Kissane , The Elements of Content Strategy
2 " As neoliberalism wages war on public goods and the very idea of a public, including citizenship beyond membership, it dramatically thins public life without killing politics. Struggles remain over power, hegemonic values, resources, and future trajectories. This persistence of politics amid the destruction of public life and especially educated public life, combined with the marketization of the political sphere, is part of what makes contemporary politics peculiarly unappealing and toxic— full of ranting and posturing, emptied of intellectual seriousness, pandering to an uneducated and manipulable electorate and a celebrity-and-scandal-hungry corporate media. Neoliberalism generates a condition of politics absent democratic institutions that would support a democratic public and all that such a public represents at its best: informed passion, respectful deliberation, aspirational sovereignty, sharp containment of powers that would overrule or undermine it. "
― Wendy Brown , Undoing the Demos: Neoliberalism's Stealth Revolution
3 " Since 1960s pop art the art world has been happy for artists to use the lowbrow to add zest and authenticity to their works. But middlebrow has resonances of the suburban bourgeousie who might see art as aspirational by association. "
― Grayson Perry , Playing to the Gallery
4 " We lie to reflect the aspirational goals that we unconsciously know we will not uphold. "
― Cortney S. Warren , Lies We Tell Ourselves: The Psychology of Self-Deception
5 " An aspirational diet will have you dreaming of success; but it’s the attachment of expectations and tangible goals that feeds the desire, persistence, and fortitude required to make the win. "
― Lorii Myers , No Excuses, The Fit Mind-Fit Body Strategy Book (3 Off the Tee, #3)
6 " Global warming will threaten our crops, so natural food will be scarce. Hourglass, curvy bodies will be the aspirational beauty standard, representing that those women have access to bounties of fulfilling yet healthy food, which means they are affluent. "
7 " It's still amazing, but when I was growing up, Harlem was the Mecca of black culture. I was so inspired by it, the aspirational feeling you'd get spending time there. Experiences that were really specific to that place. "
8 " I eat only vegetables and fruit, and to me it's the most aspirational diet because it's so easy. It's quite simple, the cooking I do. "
9 " The glamour of air travel - its aspirational meaning in the public imagination - disappeared before its luxury did, dissipating as flying gradually became commonplace. "
