Home > Topic > adverts
1 " Ask any Ferrari, Porsche or Ray-Ban salesperson about their average customer and you will very likely hear that he is not, as the adverts would have us believe, a virile young footballer with shiny hair, a rippling six pack and a trouser pouch like a new punch bag. He is, in fact, a middle-aged bloke wearing more chins than he started life with and carrying the clear evidence of forty years of beer and pies slung across his midriff. "
― Richard Hammond , Or Is That Just Me?
2 " I’m fifteen and I feel like girl my age are under a lot of pressure that boys are not under. I know I am smart, I know I am kind and funny, and I know that everyone around me keeps telling me that I can be whatever I want to be. I know all this but I just don’t feel that way. I always feel like if I don’t look a certain way, if boys don’t think I’m ‘sexy’ or ‘hot’ then I’ve failed and it doesn’t even matter if I am a doctor or writer, I’ll still feel like nothing. I hate that I feel like that because it makes me seem shallow, but I know all of my friends feel like that, and even my little sister. I feel like successful women are only considered a success if they are successful AND hot, and I worry constantly that I won’t be. What if my boobs don’t grow, what if I don’t have the perfect body, what if my hips don’t widen and give me a little waist, if none of that happens I feel like what’s the point of doing anything because I’ll just be the ‘fat ugly girl’ regardless of whether I do become a doctor or not.I wish people would think about what pressure they are putting on everyone, not just teenage girls, but even older people – I watch my mum tear herself apart every day because her boobs are sagging and her skin is wrinkling, she feels like she is ugly even though she is amazing, but then I feel like I can’t judge because I do the same to myself. I wish the people who had real power and control the images and messages we get fed all day actually thought about what they did for once.I know the girls on page 3 are probably starving themselves. I know the girls in adverts are airbrushed. I know beauty is on the inside. But I still feel like I’m not good enough. "
― Laura Bates , Everyday Sexism
3 " A newspaper is an oversized book with adverts and an expiry date. "
― Mokokoma Mokhonoana
4 " People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors "
― Bernard Kelvin Clive
5 " The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely in them - the visions of friendship, togetherness, repose, or whatever. And then consider what would actually help us find these qualities in our lives. "