21
" memories were tricky things…they weren’t stable. they changed with perception over time. …they shifted, and [she] understood how the passage of time affected them. the hard working striver might recall his childhood as one filled with misery and hardship marred by the cat calls and mae calling of playground bullies, but later, have a much more forgiving understanding of past injustices. the handmade clothes he had been forced to wear, became a testament to his mother’s love. each patch and stitch a sign of her diligence, instead of a brand of poverty. he would remember father staying up late to help him with his homework – the old old man’s patience and dedication, instead of the sharpness of his temper when he returned home – late- from the factory. it went the other way as well.
[she] had scanned thousands of memories of spurned women, whose handsome lovers turned ugly and rude. roman noses, perhaps too pointed. eyes growing small and mean. while the oridnary looking boys who had become their husbands, grew in attractiveness as the years passed, so that when asked if it was love at first site, the women cheerfully answered yes. memories were moving pictures in which meaning was constantly in flux. they were stories people told themselves. "
― Melissa de la Cruz , The Van Alen Legacy (Blue Bloods, #4)
37
" Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'
Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand. "
― Gideon Haigh
39
" Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform). "
― Kytka Hilmar-Jezek , Book Power: A Platform for Writing, Branding, Positioning & Publishing