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1 " Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you. "
― David Amerland , SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow
2 " To win at semantic search you need more people than are on your payroll. "
― David Amerland , Google Semantic Search: Search Engine Optimization (Seo) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence
3 " When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement. "