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21 " Jesus of Nazareth was the most famous human being who ever lived on this planet, and he had no infrastructure, and it's never been done. He had no government, no PR guy, no money, no structure. He had nothing, yet he became the most famous human being ever. "
22 " Years ago, it was pretty hard to get people to empathize even a little bit with scaly, cold-blooded critters; now, thanks a lot to good PR from television, it is easier to get the message of reptile conservation and tolerance across. We have a lot to be thankful to reptiles for, not the least of which is their control of rodents. "
23 " The pharmaceutical industry likes to depict itself as a research-based industry, as the source of innovative drugs. Nothing could be further from the truth. This is their incredible PR and their nerve. "
24 " You can think what you like of Madonna - about her political choices and her PR - but you have to respect her courage not to let the critics stop her exploring her potential. "
25 " Normally, it takes me about three years to write one of the big books. It is usually four years between releases because of the huge amount of travel and PR and just nuisance going on around them. I have a lot of pressure from publishers and agents. "