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1 " It had been a nice night, but not one they’d repeat. Like, ever.Why was he dialing his phone?A few rings later, a familiar voice picked up on the other end. “Whitman.”Dammit, my subconscious really is out to get me. “Matt? Brennan. I was wondering if…” make it something good, “…you…wanted to…” his gaze flew around the room, settling on his DVD shelf, “…watch Star Wars with me?”Star Wars? A hundred DVDs on the shelf and he settled on fucking Star Wars? He was never going to get in Matt’s pants ever again.There was a pause on the other end.Great, I’ve scared him off with my closet geekery. Go me.“Which one?”His heart skipped a beat. Or not.“I have all six.”“My favorite is Strikes Back. I can be at my place in about twenty. I’ll bring food?” Brennan’s eyes squeezed closed and he grinned, kicking his feet in delight. I am such a girl. “You know we can’t watch Strikes Back without immediately going to Return, right?”“We should pace ourselves. Star Wars is serious business. Usually I don’t watch them without consuming about five pounds of Skittles and three bottles of Coke.”“I’ll grab the junk food. We can pull an all -nighter.”“It’s a weeknight.” Matt sounded ridiculously disappointed about the fact, which was so happy-dance-worthy that Brennan almost literally jumped out of his chair. “But maybe we could turn it into a three-part date? Start tonight? End Friday? "
2 " The archaeologists of the future will find themselves excavating heaps of our discarded junk, picking through mountains of DVDs and yoghurt pots and wondering: “who the fuck were these idiots? "
3 " It seems kind of light for a dozen books. I think it's probably that unnatural number of Jason Statham DVDs you ordered." He has to have filmed a nude scene at some point in his career. I don't care how many shoot-'em-up action movies I have to watch, I will find it," I said solemnly. " Oh, yes, I will find it. "
4 " What Vann-Adibe had discobered was that the aggregate market for niche music was huge, and effectively unbounded. He called this the '98 Percent Rule.' As he later put it to me, " In a wordl of almost zero packaging costs and instant access to almost all ocntent in this format, consumers exhibit consistent behavior: They look at almost everything. I believe that this requires major changes by the content producers - I'm just not sure what changes!" ... Everywhere I went the story was the same: Hits are great, but niches are emerging as the big new market. The 98 Percent Rule turned out to be nearly universal. Apple said that every one of the then 1 million tracks on iTues had sold at least once (now its inventory is twice that). Netflix reckoned that 95% of its 25,000 DVDs (that's now 90,000) rented at least once a quarter. Amazon didn't give out an exact number, but independent academic research on its book sales suggested that 98 percent of its top 100,00 books sold at least once a quarter, too. "
5 " The science can tell you that the thousands of pseudo-scientific parenting books out there - not to mention the 'Baby Einstein' DVDs and the flash cards and the brain-boosting toys - won't do a thing to make your baby smarter. That's largely because babies are already as smart as they can be smarter than we are in some ways. "
6 " Music is the only passion I shamelessly indulge in. However, for recreation I enjoy watching movies. 'Wizard of Oz' was the first film I ever saw, followed by the 'Bond' movies. I also watch a lot of World cinema through DVDs mostly brought by one of my best friends who's now based in Toronto. "
7 " When DVDs finally disappear, I'm going to be sad. I'll miss the commentaries. "
