QUOTE : Fascinated and frequently baffled colleagues would often listen to Fields with heads slightly to one side as he claimed that he did not accept any simple and obvious distinction between Life and Death ... he had been bequeathed a kind of universal machine rather than a particular personality ... he often astounded listeners by claiming that his present self had been reconstituted precisely for an historical moment in which his entire purpose and destiny was to reactivate an inherited philosophical machina. The purpose of this engine was to create what he called a Theology of Advertisements.