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" In large measure, who we are with respect to any choice is where we are, attentionally, in the moment before the choice. "

― Robert B. Cialdini , Pre-Suasion: A Revolutionary Way to Influence and Persuade

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Robert B. Cialdini quote : In large measure, <i>who</i> we are with respect to any choice is <i>where</i> we are, attentionally, in the moment before the choice.
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