" In the most basic of situations-- when we know what we are doing, when we are engaged with the familiar-- these fundamental tendencies suffice. Our actual situations, however, are almost always more complex. If things or situations were straightforwardly or simply positive or negative, good or bad, we would not have to make judgements regarding them, would not have to think about our behavior, and how and when it should be modified-- indeed, would not have to think at all. We are faced, however, with the constant problem of ambivalence in meaning, which is to say that a thing or situation might be bad and good simultaneously (or good in two conflicting manners; or bad, in two conflicting manners). "

― Jordan B. Peterson , Maps of Meaning: The Architecture of Belief