QUOTE : It’s true. And they don’t just spend a lot, they expect to spend a lot. I met this guy the other day, and he was telling me how he started his satellite-dish business about twenty years ago. This was when satellite dishes were still new in the country and so he was bringing in something most people didn’t know about. He put his business plan together, and came up with a good price that would fetch him a good profit. Another friend of his, who was already a businessman and was going to invest in the business, took a look at the price and asked him to double it. Otherwise, he said, the Nigerian wealthy would not buy. He doubled it and it worked.