" Machiavelli stresses that it's better as a leader to be feared than to be loved. Ideally you would be both loved and feared, but that's hard to achieve. If you rely on your people loving you, then you risk them abandoning you when times get tough. If they fear you, they will be too scared to betray you. This is part of his cynicism, his low view of human nature. He thought that human beings were unreliable, greedy and dishonest. If you are to be a successful ruler, then you need to know this. It's dangerous to trust anyone to keep their promises unless they are terrified of the consequences of not keeping them. If "

― Nigel Warburton , A Little History of Philosophy