" But it was the newspapers that called John XXIII the Good Pope, and the people followed suit.” “That’s right. Newspapers teach people how to think,” Simei said. “But do newspapers follow trends or create trends?” “They do both, Signorina Fresia. People don’t know what the trends are, so we tell them, then they know. But let’s not get too involved in philosophy—we’re professionals. Carry on, Colonna. "

― Umberto Eco , Numero zero