" It’s not that they go out of their way to tick off their clients. It’s just that they’re so focused on saying and doing whatever is in the best interests of those clients that they stop worrying about the repercussions. They make themselves completely vulnerable, or naked, and don’t try to protect themselves. "

― Patrick Lencioni , Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty