" 1973 Fair Information Practices:

- You should know who has your personal data, what data they have, and how it is used.
- You should be able to prevent information collected about you for one purpose from being used for others.
- You should be able to correct inaccurate information about you.
- Your data should be secure.

..while it's illegal to use Brad Pitt's image to sell a watch without his permission, Facebook is free to use your name to sell one to your friends. "

― Eli Pariser , The Filter Bubble: What the Internet is Hiding From You