" Just as there are legal guidelines concerning the police use of provocateurs, there must be limits to how far the media can go in setting up a misleading situation ... I, for one, can simply not accept that telling a lie is an acceptable way of reporting the truth... Every poll of public opinion shows that there is a suspicion among the general public that the media do not tell the whole truth, or that they distort things, or that they exaggerate, or that they are biased. "