" Pick up any popular hack novel, and I need not mention any names, because there are probably several dozen in your immediate vicinity. Open it and read the first page. By the third paragraph, something is happening. Nine times out of ten, it is something important, life and death, love or loss, something that makes you want to know more. Something that makes you—GOTCHA—turn the page. As writers, we are often tempted to impress other writers with our stylistic genius. Believe me, I’m still enough of an average reader to know that we don’t care about your genius. We want a story, we want it fast, and we want it to teach us something about being human. We don’t care what you mean to New York. All we care about is what your story means to us. The greatest form of genius is that which isn’t noticed. We want a hack, and if you deliver the goods, we’ll keep coming back to gather around your campfire again and again. "

― Scott Nicholson , Write Good or Die