" When a decision involves lots of facts, and we have access to all the facts, we are more likely to hallucinate that we used our powers of reason to reach a decision. But when we recognize that we don’t have all the facts, we hallucinate that we used our gut feeling to bridge the gap. In both cases we acted irrationally, and we tried to rationalize it to ourselves after the fact. That’s how the Persuasion Filter sees it. "

― , Win Bigly: Persuasion in a World Where Facts Don't Matter