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" You might have seen a viral video on Jimmy Kimmel Live of street interviews in which a prankster presented Trump’s policy positions as Hillary Clinton’s policies and asked her supporters if they agreed with those positions.3 Lots of people said they did. I’ll take it one step further by saying Trump would have won the election even if he and Clinton had switched positions and erased our memories of their old opinions. It literally didn’t matter what policies either person brought to the table. People made up their minds based on biases alone. "

, Win Bigly: Persuasion in a World Where Facts Don't Matter


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 quote : You might have seen a viral video on Jimmy Kimmel Live of street interviews in which a prankster presented Trump’s policy positions as Hillary Clinton’s policies and asked her supporters if they agreed with those positions.3 Lots of people said they did. I’ll take it one step further by saying Trump would have won the election even if he and Clinton had switched positions and erased our memories of their old opinions. It literally didn’t matter what policies either person brought to the table. People made up their minds based on biases alone.