" fit for them. Steve Jobs said it best: “People don’t know what they want until you show it to them.” Linus wanted an apartment in Murray Hill, but I sold him a townhouse in Park Slope. This didn’t happen because I just told him where it was, when it was built, and what the square footage was; based on what I knew about Linus I believed it was the best choice for him—and that he would love it. Closing a deal is about tapping into emotions. The sooner you can learn to take off the “salesman’s hat” and get in tune with your client’s emotions and desires, the better you’ll become at working the deal. If you’re not sure how to do that, remember what makes an exceptional salesperson: a salesperson who works for The Deal. "

― , Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine