" As I started to close more deals, I saw that when I made a genuine connection with clients I was able to show how my product fit into their lifestyles—and not vice versa. If my client loved golf, I’d point out how much fun it would be to live near the driving range at Chelsea Piers. Making that personal connection between product and client is key, and it lays the groundwork for a transaction. It’s the difference between closing or losing a sale. If "

― , Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine