" The transformations undergone by the meaning of love are characterized by:

1) the extrication of love from religion, that is, the secularization of the discourse of love

2) the increasing prominence of the theme of love in mass culture, especially in film and advertising

3) the glorification of the theme of love as a supreme value and the equation of love with happiness

4) the inclusion of 'intensity' and 'fun' in the new definitions of romance, marriage, and domesticity "

― Eva Illouz , Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalism