" But before we get to not giving a fuck, let’s talk about when you should give a fuck. You should give a fuck if something—be it human, inanimate, or conceptual—does not annoy and does bring you joy. Sometimes that calculation is easy and the decision is obvious. Huzzah! Very exciting. But more often—and the reason you need the NotSorry Method—you’re not pausing to make any calculation at all, or you’re making the wrong one. "