" People often ask me why I have written so many books and why I keep writing books, and this is the principal reason: it is a key to making attachment to me valuable to others, whether that attachment is directly paid for “cafeteria-style,” by renting me as a speaker, guest coach at mastermind meetings, coauthor, and so on, or is the glue of an ongoing relationship, as it is for me with GKIC and several other companies I have promoted ties to, such as the direct marketing software firm, Infusionsoft. "

― Dan S. Kennedy , Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy